ESPN

By Aaron Bracy Type “Bracketology” into a Google search engine and you’re returned with more than 1.8 million results. It’s doubtful that there is someone following college basketball who doesn’t know the name Joe Lunardi. He invented bracketology. And bracketology is huge, with Lunardi’s bracket garnering more than 30 million clicks on ESPN.com while generating … [Read more...] about A blizzard, a bracket and a buck: Story behind birth of Joe Lunardi’s bracketology